Internet Marketing: How Important is Social Media?

There are so many facets of Internet marketing that it would be foolish to focus on just one. To the dismay of many business owners, we can’t just compare the effects of search engine marketing and email marketing.

One aspect that businesses are always interested in is social media marketing. You may have heard that some companies, like Taco Bell, have had tremendous success increasing their brand awareness on Facebook, Twitter and Instagram.

There’s no doubting the fact that social media is ubiquitous in our culture. Still, a potentially large audience doesn’t guarantee you marketing success. What you gain from social media will depend on your strategy and efforts.

A recent Business 2 Community article explains where most businesses go wrong in regard to social media marketing. According to the article, you can’t just rely on your page and hope that people will find you:

“Just having a Facebook page or Twitter account is not enough, you must develop a well thought out social strategy that incorporates each of the three previously discussed elements above. By knowing who your ideal customers are, and publishing and developing content on your website, you can utilize the power of social media.”

To have a successful social media marketing campaign, you need to be active. That entails a lot of things, the most important of which being content creation. To build a following, you need to create original, high-quality content that engages your target audience. By sharing it on social media, you can then attract new followers, interact with prospective customers, and increase your brand awareness.

Social media marketing is as effective as you make it out to be. The more active you are and the more you interact with your followers, the more success you’ll have with your marketing efforts.

To talk more about Internet marketing, or anything else, contact us today.