What Is Local SEO Marketing?

Every business that relies on location-specific customers must also focus on Local SEO marketing. It is the most effective way to market your company online, promoting your products and service to a local audience. Local SEO marketing employs multiple techniques and strategies so that your company ranks well not only with Google business listings, but also attracts traffic through directories like Yelp and Foursquare, localized content, targeted social media, and more. Today, the typical person is going online to find local businesses, research products and services, and find locally relevant information. Therefore, you can drastically increase the possibility of getting found by your ideal customer through Local SEO marketing.

What has made Local SEO marketing so important? There are many trends that experts can point out. Nevertheless, the one which has been the most significant in recent years is the proliferation of smartphones. These mobile devices have radically changed the way people use the internet and search for important. During the course of any given day, a smartphone user will search for information spontaneously and on the go. And, some of the most sought information is that which is locally relevant. They want to know where to buy, where to find, what to do, and more. If fact, according to Google, one in every three search quires is now local.

Ultimately, local search trends are strong and growing. That said, the primary reason to focus on Local SEO marketing is to better position your company so that your local target can find you. Attracting web traffic is great, but it has little value if your visitors are not those who are the most likely to buy your products or use your service. So, whether you are a flower shop, bankruptcy attorney, plumber, or accountant, Local SEO marketing means a better return on your marketing dollars.

What haven’t we covered yet that is important to you? If you would like to talk about Local SEO marketing, or a related topic, please contact us.