Web Design- Should You Build it Yourself?

“If you build it, they will come…”. Most of us are familiar with this famous movie line. And unfortunately, many entrepreneurs who are starting out in business believe that if just build a website, customers will come. You’ve seen the ads from companies like Wix and Square space. They make it look easy. Your dream website is just a few clicks of the mouse away. Chances are though, that when you are finished (if you ever finish), the website you build will look just like everyone else’s. And when customers try to find your business, it will get lost among the thousands of other sites competing for time and attention. 

So, why should you consider hiring a professional for your next web design project? Consider the following reasons that hiring the right web design company might just be the smartest move you could make.

Make Sure Your Customers Can Find You

Think about the reason you want a website. There may be a variety of reasons, but most usually boil down to this: You want to make more money. You hope that if you build a website customers will visit it and pick up the phone to place an order. 

Ask yourself this question: How many times have you searched for something on Google and gone past the second or third page in your search? How often do you find what you’re looking for right on the first page? What does this mean for your business? If you are not listed on the first page of Google, your website may be effectively invisible. For instance, if you own an auto body repair shop in Charleston and a potential customer Googled “car repair Charleston SC” if your business is listed on page one you get the phone call. If not, chances are your competitor gets the call.

A capable web design company can make sure your site is properly optimized to maximize your chances of landing on the first page of Google for search terms associated with your business.

Make Them Want to Stay

A study published by the Nielson Norman Group suggests that you may have as little as 30 seconds to capture visitors’ attention before they decide whether to leave your site or stay. A variety of factors can influence this decision. These factors may include site colors, the quality of photos used on your site, the placement and order of information and content, and many other factors. Rather than rely on guesswork, the best practice is to trust an experienced professional who understands the principles of good design.

Are you looking for a web design company for your project? If so, contact Lowcountry Media Solutions today.