Just Google It! How The Internet Can Work For You

Did you know that 93% of all online interactions begin with a search engine? And Google gets more than 77,000 searches every second?!

Here’s another one: There are 3.2 billion social media users every day with an average of 142 minutes spent by individual adults on social media daily, according to GWI.

Those are bold numbers — and just a few of the many big reasons why Internet marketing is so critical. Technological advances over the past 20 years have made it more important than ever that brands and businesses have a strong online presence. And, Internet marketing is one of the most integrated and cost-effective ways to invest your advertising dollars for the biggest — and most targeted — return.

But, you may be thinking, just what is internet marketing?

Internet marketing — also called online marketing — is a fairly broad term that encompasses a range of marketing tactics and strategies, including digital ads (paid media), email, mobile, search, branded content, social media, and more. You might also hear the term “content marketing.” That’s because content marketing really is the new Internet marketing of the present and the future. Here’s why.

Content marketing prioritizes the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action, according to the Content Marketing Institute. Think about it like this: Consumers are savvy. They have ad blockers on; they don’t like to be sold to; they skip through any and all ads they can. Content marketing is far less intrusive and more integrated into user experience online.

Regardless of the online strategy or tactic, though, the overall purpose of Internet marketing is to help your business or brand gain competitive advantage and drive traffic, leads, and sales. And, unlike traditional advertising, Internet marketing offers the ability to target — and retarget — specific audiences.

Why your website is an important part of your internet marketing strategy

Chances are, you want to use your Internet marketing to drive potential consumers to your site for any number of reasons — from generating landing page lead forms, to building brand awareness and affinity, to increasing e-commerce, and beyond. So, having an aesthetically appealing, user-friendly and optimized website is nothing short of a game-changer. And, if it’s been more than three years since you’ve had your site redesigned or reconfigured, it’s probably time for a facelift.

What next?

Knowing where and how to start marketing your business online can be a challenge. That’s where we come in at CRANK Digital Marketing Authority. We not only have a skilled team of experts who specialize in creating customized, strategic Internet marketing plans that garner proven results. But, we also have the experience in web design to take your site to the next level. Are you ready to CRANK up your marketing? Let’s chat about growing your business together!