5 Reasons You Should Invest In A Professional Copywriter

Talk isn’t cheap when it comes to the words you use about your company. Those paragraphs on your website; that copy on your ads, brochures, and marketing materials; your social media posts; the words yet to be written on that blog that has been MIA for too long… it all is a direct conversation with your consumers. 

So what are you saying?!

Do you sound good?

Are your words working for you?

It’s easy to overlook or downplay the power of these words — and we know, we know; there are additional dollar signs attached to making an investment in a professional copywriter.

But, here’s the thing: Copywriting is a critical part of your identity and how you present your brand to the world; it’s a crucial part of your strategy to ensure consumers are buying what you’re selling — no matter if you’re a small, indie shop or a global company.

So, let’s chat about five reasons you should invest in a professional copywriter.

1. No offense, but it’s not your job!

You might be an excellent writer — or you might not be. You’re definitely an expert in your field, but you might not be an expert in marketing.

Either way, it DOES NOT matter because you should not be spending your precious time working on copy for your website, blog, social posts, marketing materials, and other [you fill in the blank things] here. Your minutes are too valuable; don’t use up your creative and/or management energy that should be channeled into running your business and innovating for the future. 

Let a professional copywriter do the work. You do YOUR work.

2. No offense (again), but you’re too close for comfort!

Even if you wanted to put in extra nights and weekends of writing to “get it done,” you still shouldn’t. You’re an expert in your field, yes. But, you’re also living and breathing your business every day. You’re too close for comfort to your own content… so close that you might not see the forest for the trees. 

We know you want to engage in a trillion-word, detail-driven discourse on EVERY.SINGLE.THING. about your brand because your biz is so dang amazing. (And, yes, it is!) But, this is a case of oversharing. 

A professional copywriter listens to your marketing goals with fresh, neutral and unbiased perspective — one that’s geared toward target audiences and that communicates in a way that is effective, efficient, easy to understand, and enjoyable/entertaining! (All the Es… see what we did there?!) No oversharing allowed.

Having this objective outlook — coupled with marketing and writing skills — makes a copywriter highly attuned to both your best interests and how to best communicate it all to consumers.

3. Make a good connection

Just because copy exists in two dimensions — online, digitally, in print — doesn’t mean that you can ignore the importance of three-dimensional connection. People are social, emotional beings who want to engage with your brand on a HUMAN level — not a cold, robotic one. They know good, authentic copy when they see it, just like you do when you’re interacting with other businesses. They also SEE you — including those paragraphs you thought didn’t count or that you thought could slide under the radar. It all makes a big difference and reflects on your brand.

From back-to-the-basics editing for grammar and typos, to banishing smarmy sales-pitch phrases and other turn-offs, to creating content that connects in all the right ways with your audiences, a professional copywriter can ensure your brand is portrayed at the highest level while fostering and reinforcing the deeper emotional connection you want to create with your customers. 

A copywriter also ensures brand standards and consistency of voice — one that is uniquely yours — across all your marketing communications. You don’t want every piece of copy to sound “different” at best and “off brand” at worst by cobbling together copy on your own. That is a surefire way to appear inauthentic and kill any kind of connection and brand loyalty.

4. SEO, you!

Search engine optimization — SEO. Period. End of story. Enough said. Well, almost… 

When it comes to your website, SEO is a big deal. You want to rank highly in search and bring in organic traffic to your site. And you also want to have a good user experience for both existing and new audiences by providing compelling, informative, and well-written content. These two things go hand in hand, and a professional copywriter can be your key to both.

To create content that’s optimized, it’s important to seamlessly integrate keywords and phrases that people are already searching for. A professional copywriter can write or re-write text to do this in a SEO-friendly way that feels intuitive to your brand and natural — no keyword stuffing allowed!

Having an actively updated, high-quality blog with relevant posts can also work wonders for SEO — and for consumers who are eager to read what you and your brand have to say. (Think you still don’t need that copywriter?!)

What’s more, Google has wised up to websites that try to game the system with “technical” SEO optimizations, but with little to no actually good content. They aren’t just using algorithms to rank your pages anymore; they’ve contracted more than 10,000 human quality checkers, too. Therefore, your main focus should really be on genuinely engaging, high-quality content — across your ENTIRE site, from the home page to the “about” section, “contact us” page, and of course, that BLOG.

5. Another acronym: ROI!

We may be stating the obvious, but we’ll go ahead and do it anyway: A professional copywriter is an investment that pays off in the end. The previous four things on this list all point to increased return on investment… so, let’s spell out a few of the ways.

1. Instead of writing your own copy — an opportunity cost (and opportunity lost) — you have time to work on other strategies to increase revenue and grow your business.
2. Your new, more effective copy drives consumers to take action and creates more leads, conversions, and leads.
3. Good copy builds loyalty that connects your brand to consumers and makes them want to use your products or services.
4. Your website sounds as good as it looks and that SEO work is paying off in your Google rankings — positively impacting your bottom line.

Good copy can help brands attract and retain audiences, build and increase loyalty and affinity, expand reach, and influence actions. It’s so much more than words on a page or a screen. It’s a strategic approach to marketing that tells a brand’s story, thoughtfully shares information, and builds brand trust.

Let’s WORD-UP together!

At CRANK Digital Marketing Authority, we use our words to make better brand worlds for our clients. Not only do we create all those beautiful websites, marketing materials, and more, we ensure they’re saying all the right things, too. It’s the complete package. So, let’s talk. Send us some words here.