Love at First Site

The Game-Changing Power of a Good Website

First impressions are a big deal. We all make them; in fact, studies have found that it takes only one-tenth of a second for us to form judgments about others. But, this isn’t just about other people. Research likewise shows that we’re just as quick to judge websites —  to the tune of about 50 milliseconds. That’s how much time you have to make an impact with your site — and 94% of those first site impressions are directly related to its visual appeal and design.

From fonts and text, to iconography, color palette, styling, symmetry and structure, the list goes on when it comes to the visual cues of a website. Almost just as important are site navigation, user experience, and loading time.

But, it’s not all about empty aesthetic appeal. Good site design gets consumers to develop trust and stick around while bad, outdated design creates mistrust and causes consumers to navigate away. This is a game-changer for the bottom line. In fact, 89% of consumers shop with a competitor after a poor user experience — and investing in your site’s user experience leads to an average $100 return for every $1 you spend.

Perhaps you already know it’s time for a dot-com facelift, but you just don’t know where to start or exactly what you need. Even the most basic of websites can feel like a huge undertaking because of the sheer amount of options — not to mention all those acronyms like SEO, SEM, CTA, UCD, and more. Where to even begin?!

That’s where a website development team comes to the rescue. And, the ones who know their stuff not only have an eye for form and function, they are professional problem solvers. They can re-brand your site — and your company’s image — with a fresh new look on an upgraded platform. They can help you improve customer service with faster loading speeds and better plug-ins. They can ensure your site is optimized, because 74% of users are more likely to return to mobile-friendly websites. They can drive more people to your pages by implementing good SEO practices (there’s one of those acronyms again).

The possibilities are truly endless — no matter your brand or company. So, too, is the ROI, when you elevate your brand and sell more, do more, get more leads, help more consumers, and do it all more efficiently.

At CRANK Digital Marketing Authority, our team can help you increase your website swagger and achieve your vision for success. It may not be a simple process, but we’re here to make it as simple and streamlined —and easy — for you. We know what works, how to optimize performance, and how to make it look pretty, too. Let’s start the conversation about giving your site a game-changing makeover.