More Screen Time!

Boosting Brand Awareness Through Digital Marketing

We spend a lot of time on our screens — an average of six hours and 31 minutes every day — and, some of us, much more than that. Work, shopping, entertainment, and socializing are often done online. And, for the “pics or it didn’t happen” and “do it for the ‘gram” world we live in, relevance is by and large defined by a consistent online social media presence.

So, it’s no surprise that having a strong digital footprint is — or should be — a top priority for most companies. The vast expanse of the internet is not a place to miss if you’re looking for brand awareness, recognition and conversion, which are important ingredients for a successful business.

One banner ad could impact people to seek more information, remind them why they love the product, or create new brand affinity — but, more often than not, it’s multiple online touchpoints that make a difference. Sponsored posts, photo galleries, and ads on social media are a great place to start. Partnerships with leading social influencers are part of this, too. Native content — the articles and videos that look editorial, but are sponsored — is proving more and more effective by the day. Programmatic advertising can find and retarget the exact audiences you’re looking for online. Of course, before you even direct consumers to your website, it’s important to ensure the site itself is up to date, user-friendly, and intuitive.

With so many different businesses angling for screen time and attention, a meaningful internet marketing and digital plan that ensures compelling and consistent presence is a vital investment. And, an innovative digital marketing team — one that fully understands your company’s DNA — can create that plan and keep your target audiences engaged. Because, let’s face it: Engaged audiences convert to effective consumers.

CRANK Digital Marketing has all the tools to make your online presence thrive. Let’s chat about upping the screen time for your brand.