Chief Architect Marc Camens established Camens Architectural Group in 1982 to design luxurious custom homes, with specializations in construction administration, interior design, and renovations. Their work now spans the U.S., Italy, and Switzerland, and also includes a limited amount of commercial architectural design. But their brand? It wasn’t living up to its potential for the high quality, forward-thinking perspectives, and international caliber of Camens’ work, nor was their brand marketing campaign performing for their bottom line. So, CRANK came in to not only reinvigorate their brand (while paying homage to its roots), but literally crank up their technical Search Engine Optimization and internet marketing strategies.